Purina Innovation Center
Every day Purina push forward, to help pets live their best life possible. The goal was to bring Purina's brand values to life with an interactive installation at the company's Retail Innovation Center.
We kept the navigation between sections very basic, using simple dropdown menus and direcional arrows with visual hints.
Projection test help us detect pain points, and test overall readability, transitions and layout improvements.
We work on the layout, copy and transition animations details between sections.
Preliminary sketches and layout concepts. This phase help us define the different sections, and potential ideas.