JUXT
Client: JUXT
Role: Concept, Art Direction, Animation
2013 - 2015
A Fresh Look
A full-service digital agency in San Francisco, and part of PROJECT worldwide network. The goal was to give a fresh look, characteriztic of JUXT legacy in the field of innovation technology.
My role was to create a unique lenguage, brand and concept design to help position JUXT as one of the top recommended agencies under PROJECT network.
Experimental / Experiential
Analog vs Digital. JUXT is a blend of multiple talents and so I wanted to express this in a more organic, direct way. I created a series of experimental videos to express our creative process using Analog and Digital tools.
The new brand, boost our confidence and we were able to capture new clients and reconnect with exisiting accounts like NFL, Purina, Plantronics and Cisco.
Black and White
The experimentation process just happened, every week we brainstorm on possible ideas, playing with different materials and tools. All this playful process paid off as the footage became so rich and unique when we turn everything black and white. This direction also defined the concept for our photoshoot, and photography, using the film grain and texture to our advantage to tell an authentic story.
Layouts
Multiple explorations and layout options were considered to communicate the work behind each project as well as the creative and technical process that led us to unique results.
Adobe Sessions
The culmination of this project ended with an special invitation to be part of SODA and Adobe Creative Jam Sessions. An event ran by Adobe in their San Francisco offices where multiple agencies were invited to jam together and come up with a concept in a limited time frame. We applied the same principles of exploration and experimentation. Our work proudly won the
first prize.
